The COVID-19 pandemic has drastically changed the way people consume media and has also devastated the global media industry as a whole. For the past year, people have stayed home and consumed content on their mobile, desktop and TV devices, resulting in a growth surge for streaming service and news subscriptions. Concurrently, the pandemic has forced advertisers to cut spending, postponed major film and TV productions and forced media agencies and publishers to lay-off staff.
As the global vaccination effort continues, certain media sectors could return to their pre-COVID-19 operations, but it’s expected that most of the industry will have to adapt to a new normal. This new whitepaper from YouGov explores the impact COVID-19 has had on media, with the goal of providing media planners with an outlook to prepare for an uncertain future. The study combines market research data with custom research in 17 markets, and a specific focus on the media landscape in the United States and the United Kingdom.
Download this guide to learn about:
- The changing media consumption habits in the U.S. and U.K.
- The differences in how people around the world have responded to traditional versus digital media
- How COVID-19 has affected the paid subscription landscape
Sponsored by YouGov.