For brands, each touchpoint is an opportunity to gain insights into their customers’ behavior and preferences. These insights can then be used to engage consumers at a more personal level across the digital customer journey.
In this new Tactics + Insights guide, Digiday and Klaviyo explore how brands are automating personalized omnichannel messages with privacy-compliant consumer data. These automated sequences re-engage and convert customers across channels, building loyalty and driving sales.
Download this new report to learn about:
- Why customer segmentation is the foundation for personalized messaging
- How automated sequences accelerate the pre-purchase journey
- How brands are reversing lost conversions with automated reminders
- Ways post-purchase communication nurtures brand loyalty
Sponsored by Klaviyo