One solution has become the application programming interface, the API, which enables marketers to optimize always-on, cross-platform retail media campaigns. To help marketers understand how to run campaigns with the help of APIs, this new tactical guide from Criteo dives into steps for monetizing traffic and minimizing ad management and software development for successful single-interface, cross-platform campaigns.
Download this new report from Criteo to learn:
- When to use retail media network APIs and how to make that decision
- Steps for setting up always-on, cross-platform campaigns using APIs
- How to leverage an API partner’s capabilities and optimize over time
Sponsored By: Criteo