The API playbook for retail media marketers

With retail media networks becoming a more effective channel for brands and agencies seeking to reach high-intent shoppers without the use of cookies, marketing teams are working with multiple networks to find the audiences they need. However, to balance managing numerous and disparate platforms and approaches, brands and agencies are also pursuing tools that help bring audiences and advertisers together.

One solution has become the application programming interface, the API, which enables marketers to optimize always-on, cross-platform retail media campaigns. To help marketers understand how to run campaigns with the help of APIs, this new tactical guide from Criteo dives into steps for monetizing traffic and minimizing ad management and software development for successful single-interface, cross-platform campaigns.

Download this new report from Criteo to learn:

When to use retail media network APIs and how to make that decision
Steps for setting up always-on, cross-platform campaigns using APIs
How to leverage an API partner’s capabilities and optimize over time