Advertising is a nearly $700 billion industry on the precipice of massive change. As AI continues to drive advertising sales into increasingly automated approaches, the ad-sales process and salespeople’s roles are being reinvented. The essential nature of their roles depends upon the evolution of this complex and fast-changing advertising ecosystem — and on the ways they stake a claim to the human mind as a central part of sales and creative processes.
This report takes a closer look at artificial intelligence, how it is impacting the advertising industry so far — and how it is poised to do so in the future.
Download this report to learn about:
- The advantages and the challenges of working with artificial intelligence
- How AI can help advertisers navigate the deprecation of cookies
- How AI will help free up salespeople to do what they do best — be human
Sponsored by Salesforce.