The state of in-housing: Defining how marketing teams evolve

In-housing of marketing operations is no longer a passing trend for brands, as well-known names across sectors continue to bring digital marketing efforts inside the four walls of their companies. From hybrid models to fully-fledged digital teams, it’s allowed these brands to be nimble and turn their digital capabilities on-and-off in line with what’s required and when.

This report charts the impact of in-housing on creativity and agency transparency, and by surveying over 200 European brands we’ve identified the various in-house models, how they work and their effect on, measurement, access to data and in-housing return on investment (ROI).

By downloading this report you will discover:

• Year-on-year trends, benefits and barriers and where are we today
• In-house models, agency relationships and emerging trends
• ROI, creative KPIs and the role of measurement and data
• Exclusive interviews with Sky, Getty Images, Telenor and The Times and The Sunday Times

The report also shows how this growing trend will develop over the next 12 months and what’s changed since our research in 2019.

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