While brands have traditionally focused on growth through sales and marketing, many have instead now shifted their attention toward partnerships as a means to meet — and exceed — their goals.
As partnerships become increasingly important for growth, businesses need to devise and execute the strategies required for these opportunities to succeed. By leveraging the proper tools and best practices at their disposal, brands can gain a competitive advantage and flourish through their mindful partnerships.
In this guide you will learn:
- Insight from 454 companies surveyed about the role of partnerships in their company’s growth trajectory
- How a comprehensive approach to partnership recruitment and management can drive depth and breadth in their programs
- The specific approaches taken by the companies with the fastest growing partnership programs
- How high-maturity companies achieve successful results by treating partnerships as a competitive differentiator
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