Data Matters: The State of the Publisher Industry

Together Digiday and Permutive surveyed over 200 publishers in the US and UK to understand their major priorities, challenges and motivations for 2019.

As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it.

Download the full report today to get the in-depth research and insights that will help you focus on the high impact areas of your audience and data strategy over the next 12 months. What we found were three key themes for publishers as they look ahead to 2019:

• Growing Advertiser Demand: It’s one of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data.
• Increasing Scale & Insights: To overcome third-party cookie blocking publishers are reducing their reliance on third-party data and increasing first-party data usage for ad targeting.
• Single Customer View: It’s of high importance to publishers. However, today, many are not ready for it as they don’t have the technology in place to achieve it.

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