A publisher’s guide to brand safety: How sites and apps can contend with damaging add adjacencies

Brand safety is often solely defined as an advertiser’s issue — but publishers are brands too. Websites and apps can be damaged by the wrong adjacencies, suffering diminished reputations and depleted revenue. And just like advertisers need to carefully vet where their content goes, publishers need a better sense of what content appears on their pages.

In a new report based on wide-ranging research with industry experts, you’ll learn:

• What “brand safety” means when it comes to publishers and their relationships with advertisers
• How prominent publishers have taken steps to protect their brands.
• How low-quality ad content affects reputation and revenue streams

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