Six fitness trends brands need to know in 2021

Gym restrictions and social distancing requirements have changed the face of fitness and accelerated trends that will shape the industry in 2021. Every facet of the fitness space is continuing to transform, reflecting sweeping changes to how people want to work out and who they want to work out with — if anyone at all.

To help brands get ahead of shifts in fitness and wellness, Digiday and Healthline Media are putting a lens on six major trends — each backed by data and statistics — providing a clear view of what’s to come in 2021. You’ll also hear from a panel of leading fitness brands — including Benjamin Nazarian, CEO at Therabody; Leanne Pedante, head of Fitness at Supernatural; Rabia Qari, Chief Marketing Officer at MYXfitness; and obé Fitness co-founders Mark Mullett and Ashley Mills — as they discuss their plans for growth and innovation.

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Key stats and takeaways from experts in fitness that can fuel successful brand campaigns