Report: The state of the publisher sales cycle

The publisher sales cycle is in a state of transformation. From the pandemic to the ongoing saga of data deprecation to internet privacy restrictions impacting ad-selling strategies and offerings, the ever-changing marketing landscape is requiring publishers to rethink and adapt their entire sales process.

To effectively secure and retain advertising partners in 2021 and beyond — and ensure ad campaigns are resonating with the right audiences — publishers are changing approaches to each step in the cycle, from pricing to media kits, prospecting and retention.

DoubleVerify and Digiday surveyed more than 100 publisher executives to learn more about how they are rethinking sales cycle tactics and approaches. In a new report, the survey highlights how teams are navigating sales cycle challenges and adapting sales processes for the future.

Download this report to learn about:

Approaches to pricing, media kits and prospecting
Keys to successful outreach and closing
Best practices for mid-campaign performance, post-campaign wrap-ups and retention
How publishers are preparing their sales cycle for future challenges