The CTV publisher’s guide to monetization

Publishers are turning to connected TV to extend their programmatic reach. The channel has experienced tremendous growth in recent years and shows no signs of slowing down in 2023 and beyond.

Despite these developments, publishers are facing numerous challenges in the CTV space. The market is significantly fragmented — each platform operating under unique standards and algorithms that categorize and deliver content. Fortunately, publishers are finding SSPs to be an effective tool for mitigating these problems.

To help publishers uncover tactics for driving programmatic success with CTV, this report highlights how publishers are using SSPs to address challenges and control inventory, secure deals, enhance the selling process, vet bidders, automate negotiations and draw insights from in-depth reporting.

Download this new report from Digiday and TheViewPoint to learn:

  • How to mitigate CTV market fragmentation with SSPs
  • How SSPs address ad fraud and bid quality issues
  • What publishers should look for in an SSP solution
  • How SSPs connect publishers with ad networks and DSPs

Sponsored by: TheViewPoint

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