Report: The publisher’s guide to clickbait

Publishers are facing a problem. The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing threats and damage to audience loyalty and crucial revenue.

Even as programmatic ad sales strengthen the revenue stream, the volume of ads that move through content-rich channels makes it challenging to control the quality of the ads that end up on a given site. To protect users from harmful ads and sustain their trust and loyalty — and optimize revenue — publishers need to know how clickbait operates, how to flag it and how to prevent it from getting on their site in the first place.

In this new guide, GeoEdge and Digiday present tactics for publishers that will help them win the fight against clickbait.

Download this report to learn:

Why an evolving list of ad guidelines is necessary to maintain ad quality
How accurate, real-time categorization of ads prevents clickbait
The importance of ad landing page monitoring to winning the fight against clickbait
The tactics that fraudsters use to get past traditional ad quality strategies