Following more than a year of change and uncertainty, the retail media landscape has accelerated. With a near future that includes $100 billion in projected annual revenue, an increasing number of brands and retailers are entering the space for the first time and creating more opportunities for engagement but also a competitive challenge for many, especially for those just getting started with retail media initiatives.
In this report, agency experts share their tips for getting started with retail media, navigating measurement, inventory and more. Those who consistently evaluate the market and adjust strategies to take advantage of new tools will succeed now and in the future.
Download this new report from Criteo to learn:
- How brands can make presence and performance work in retail media
- How retail media is helping brands respond to supply chain challenges
- The emerging channels in the space and what the future holds
Sponsored by Criteo.