The deprecation of third-party cookies and Apple’s new user privacy updates are pushing web and mobile app publishers to experiment with new approaches to audience addressability in 2021. Already, as they test new identity solutions with the goal of increasing efficiency and achieving scale, publishers are beginning to see which methods are delivering the most promise — and value.
Tapping insights from experts, this new PubMatic and Digiday report explores how publishers are working to solve cookieless addressability challenges, highlighting the success stories they are seeing from their testing journey so far.
Download this report to learn about:
- ID solutions that have delivered value for publishers
- Best practices for approaching cookieless targeting
- Qualities that publishers are seeking out in vendors to prepare for post-cookies addressability
Sponsored by PubMatic.