Report: How mid-sized CTV providers are driving better outcomes for buyers

Report: How mid-sized CTV providers are driving better outcomes for buyers

Even as marketers and agencies score early wins and successfully diversify their CTV and OTT approaches by using mid-sized publishers, many buyers remain on the sidelines because of perceptions around complexity and concerns about scale when it comes to the channel.

Relying solely on large CTV and OTT inventory suppliers can result in wasted opportunities and budgets. While many insist that this approach is easier than the perceived challenges in purchasing from a broader range of publishers, chances are, these teams are missing the bigger picture.

Download this new report busting many of the myths associated with purchasing via mid-sized CTV and OTT publishers and learn more about the benefits this approach creates for buyers.

In this new guide from PubMatic, you’ll learn:

How to seamlessly navigate scale, complexity and quality with mid-sized CTT and OTT inventory
How buyers can deliver a deeper connection with incremental and strategic audiences
How mid-sized partners are enabling buyers to take advantage of the fragmented media landscape