Over the past decade, games have emerged as one of the world’s biggest forms of entertainment by time spent, dollars generated and audience size. Normally, advertisers would flock to a channel providing them such an audience, but stereotypes initially held them back. Advertisers have recently started to discover that mobile gaming provides them access to a multi-faceted, massive audience. In this new report, Digiday and ironSource surveyed 344 mobile gamers and 109 in-game advertisers to better understand the general perception of in-app mobile advertising, how brands leverage the channel to reach diverse populations and how the mobile audience feels about in-game ads.
Download this report to learn:
- Why the rise of casual mobile game players matters to advertisers
- How advertisers perceive their own efforts to reach diverse mobile gamers
- The knowledge gaps that advertisers have around their mobile gaming audience
— and how they’re closing it Sponsored by ironSource.