Report: Brands are engaging a more diverse mobile gaming audience

Over the past decade, games have emerged as one of the world’s biggest forms of entertainment by time spent, dollars generated and audience size. Normally, advertisers would flock to a channel providing them such an audience, but stereotypes initially held them back. Advertisers have recently started to discover that mobile gaming provides them access to a multi-faceted, massive audience.  In this new report, Digiday and ironSource surveyed 344 mobile gamers and 109 in-game advertisers to better understand the general perception of in-app mobile advertising, how brands leverage the channel to reach diverse populations and how the mobile audience feels about in-game ads.

Download this report to learn:

• Why the rise of casual mobile game players matters to advertisers
• How advertisers perceive their own efforts to reach diverse mobile gamers
• The knowledge gaps that advertisers have around their mobile gaming audience

— and how they’re closing it Sponsored by ironSource.