Preparing for the 2020 holiday season

Throughout the pandemic, brands have switched to a more adaptable mode of operation. And, as advertisers head into what could be a make-or-break season for many, that won’t change. As such, mobile in-app advertising and e-commerce will play significant roles for brands looking to react and adapt to this unique holiday period — one in which the ability to switch up campaigns to suit the new online consumer mindset will be essential. 

The surge in mobile usage and app downloads detailed in this micro-report will offer marketers the insight to act on opportunities available for this holiday and beyond. And these trends won’t stop on December 25 — the tactics in this report will equip marketers for the shopping period post-holiday too. 

Download this report to discover: 

• Tips on how to get the best from your holiday campaigns
• Consumers’ in-app shopping habits during the pandemic
• The impact of changing customer journeys on the upcoming holiday season
• Pointers and advice on reaching holiday shoppers before, during and after the holidays