Post-omnichannel marketing has marketers reevaluating the customer journey

As marketing channels evolve and blur together, dividing into walled garden platforms and more, it’s created a complex and confusing environment.

While this evolution has sparked more opportunities for brands to reach consumers, connecting the siloed channels to deliver a streamlined experience has become more challenging. To cut through the noise, marketers are adopting a new mindset, rethinking the traditional linear marketing funnel and adopting a model that isn’t definitively structured or cyclical but spans all digital and physical touchpoints.

To future-proof marketing strategies in this evolving space, marketers are also adopting context- and customer-forward strategies based on real-time behavior, online and offline environments and the psychology of customers. By recognizing that a customer’s journey isn’t necessarily linear and shoppers may skip steps or come back to one multiple times, marketers are redefining their strategies for success.

Download Infillion’s new guide to learn:

What the new customer journey looks like in the post-omnichannel world
What post-omnichannel experiences mean for customers
How marketers are assessing post-omnichannel needs and pain points
How engaging creative is driving consumers to convert