The marketer’s guide to protecting client data

Cybersecurity is a priority for marketing teams of all sizes. With online threats and data breaches on the rise, marketers are focused on securing their weakest link: employee passwords.

Given the quantity of client information — from marketing strategies to new product and service details — that flow through marketer’s project management software, the password manager has become a necessity for the marketing team. The stakes for missing one? Some 81% of business breaches are caused by weak, reused or stolen employee credentials.

The question becomes, which password managers work best for a given organization? Download this comprehensive guide to learn what marketers should look for and a side-by-side comparison of top industry players.

Download this e-book to learn about:

Why purpose-built password managers have become essential
From LastPass to Bitwarden and beyond, learn which options work best across seven separate password management platforms
Next steps for marketers to keep client data secure in their workflows