The marketer’s guide to protecting client data
Cybersecurity is a priority for marketing teams of all sizes. With online threats and data breaches on the rise, marketers are focused on securing their weakest link: employee passwords.
Given the quantity of client information — from marketing strategies to new product and service details — that flow through marketer’s project management software, the password manager has become a necessity for the marketing team. The stakes for missing one? Some 81% of business breaches are caused by weak, reused or stolen employee credentials.
The question becomes, which password managers work best for a given organization? Download this comprehensive guide to learn what marketers should look for and a side-by-side comparison of top industry players.
Download this e-book to learn about:
- Why purpose-built password managers have become essential
- From LastPass to Bitwarden and beyond, learn which options work best across seven separate password management platforms
- Next steps for marketers to keep client data secure in their workflows
Sponsored by Dashlane.