Online panel: How publishers maximized ad revenue and ROI

Personalized and timely campaigns across multiple channels are essential for advertisers, but keeping up with the competition is a perennial challenge.

For publishers, the mission is to help advertisers make sense of a complex and competitive marketing landscape, all while proving ROI via high-performing inventory and campaigns on their sites.

Join James Capo, president at Omeda and Vesna Moore, director of audience development at Annex Business Media, with Rhonda Wunderlin, senior vice president of performance marketing at Questex, on September 27 at 2 p.m. ET as they engage in a roundtable discussion of how they proved ROI to their advertisers, improved experiences and increased ad revenue.

How Annex Business Media built a powerful omnichannel strategy that empowered ad partners to engage leads across all channels efficiently
How Questex built an advertising package that gave its ad partners more exposure for precise targeting and nurturing
Tactics for turning the results of these collaborations between Annex Business Media, Questex and Omeda into actionable steps for any media team

Sponsored by Omeda

Online panel: How publishers maximized ad revenue and ROI

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