Online panel: Engaging with the new evolution of retail media

Throughout 2022, brands and agencies put more focus on retail media and retail media networks in particular. They realized the power of engaging retail customers with their endemic and non-endemic products. The approach is growing awareness, driving engagement, capturing conversions and more.

However, challenges still arise even within an ecosystem reliant on first-party data. Advertisers face a proliferation of retail media networks while struggling to gain clarity surrounding ROI. In addition, standardized metrics are perennially challenging to obtain.

Join Mark Heitke, director of ad products and audience strategy at Best Buy Ads, Christina Willis, director of marketing, Carrie Craig, director of reporting and insights and Brandon Broxey, director of partner and category marketing, on May 4 at 2 p.m. EDT as they highlight findings from Digiday’s and Best Buy Ads’ recent State of the Industry report. The discussion will unpack how marketers can make the most of retail media now and in the future.

The top challenges marketers face within retail media campaigns and how to combat them
How to decide between managed service and self-service
How marketers can adjust retail media strategies for the future