Digital brands are shifting from traditional targeting to more nuanced cultural signals

The digital world has created infinite possibilities for advertisers to connect with audiences. Advertisers are beginning to recognize that individual consumers represent complex intersections of needs and preferences, informed by things like traditions, values and beliefs.

For modern advertising, targeting that simply relies on age, gender and income can actually stereotype consumers and miss the bigger picture. Automated solutions accounting for these factors have begun to hit the market.

This new research report explores the tools and techniques that advertisers are using to master the art of nuanced, cross-cultural targeting.

Download to learn:

• How brands and agencies define “cross-culture” in today’s environment
• Which cultural signals, from affinities to behaviors, are most relevant to ad targeting
• The shortfalls of standard demographic indicators in today’s programmatic ecosystem
• Which tools and technologies can help with culture-based targeting

 

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