2020 saw a raft of launches of connected TV (CTV) apps and streaming platforms, creating a diverse landscape — but there is no one device that is dominating the market. As a result, in this disjointed environment, different people are using different connected devices to view streaming TV content for various reasons.
A wide audience of U.S. viewers have the potential to connect their TV set to the internet right now. And so, CTV and streaming have become not a market niche but rather a true mass media. This report from InMobi, which surveyed 1,000 U.S. consumers, helps advertisers understand 2020 trends and what to expect in 2021 and beyond.
Downloads this report to learn more about:
- Connected TV and OTT device ownership and usage trends
- Connected consumer viewing preferences
- The future of CTV and OTT viewership