Live session: How the New York Post, Sports Illustrated and Tastemade use first-party data to build sustainable revenue

Traditional media brands are expanding beyond their core audiences to build revenue across new channels — but fragmented audiences, declining CPMs and platform constraints make those efforts complex. Publishers who leverage first-party data are deepening audience understanding and extending that reach across channels, unlocking additional revenue opportunities.

On Tuesday, Sept. 22 at 1 p.m. ET, join Lauren Gabriele, vp of enterprise business development at TripleLift, Matt Ryter, vp of video sales at Sports Illustrated (Minute Media), Kristin Eardley, head of programmatic and revenue partnerships at Tastemade (Wonder), and Amanda Gomez, svp of revenue operations at the New York Post, as they discuss how they’re using first-party data to protect margins, extend reach off-platform, and connect audience insights to sustainable outcomes.

Register for this webinar to learn about:

• How the New York Post, Sports Illustrated and Tastemade use first-party data to drive growth
• Strategies for extending reach beyond owned platforms and into channels like CTV
• How publishers can turn audience fragmentation and platform constraints into new revenue opportunities 

Partner insights from TripleLift