Live session: How the New York Post, Sports Illustrated and Tastemade are growing their brands on CTV

CTV has become a key growth channel for media brands that built their audiences on other platforms. As consumers shift their viewing habits from linear TV to streaming, established media brands are expanding beyond their roots to build sustainable CTV revenue streams, from supply-path optimization and curation to connecting streaming impressions with real business outcomes.

On Tuesday, Sept. 22 at 1 p.m. ET, join Lauren Gabriele, vp of enterprise business development at TripleLift, Matt Ryter, vp of video sales at Sports Illustrated (Minute Media), Kristin Eardley, head of programmatic and revenue partnerships at Tastemade (Wonder), and Amanda Gomez, svp of revenue operations at the New York Post, as they discuss how media companies are growing CTV revenue, optimizing inventory and adapting to a rapidly evolving streaming ecosystem.

Register for this webinar to learn about:

• How the New York Post, Sports Illustrated and Tastemade drive CTV revenue through curation, first-party data and creative differentiation 
• How publisher-built packages protect CPMs and attract premium demand across channels
• How to evaluate and leverage CTV partnerships for owned and extended reach

Partner insights from TripleLift