Live session: How CTV has grown into a performance marketing engine

Many marketers still look to CTV for reach, not performance. But as attribution improves and cross-device tracking matures, CTV is evolving from an awareness-only screen into a powerful full-funnel marketing engine that drives measurable performance.

On Wednesday, Oct. 14 at 10 a.m. ET, join Neha Saxena, vice president of marketing at Affinity Global, Jeremy Straight, global vice president at TCL Ads, and Arti Saxena, head of marketing, India at World Gold Council, as they discuss how CTV is emerging into a genuine commerce channel.

Why CTV is more than an awareness-only channel
How marketers are compressing the CTV-to-conversion journey
Actionable performance plans for marketers

Partner insights from Affinity Global