Marketer workshop: AI tactics for targeting customers in-market

Whether it’s engaging with current customers or finding new ones, marketers need to build meaningful conversations with the right people, wherever they are, across multiple channels. So what’s holding marketers back?

Join guest speaker Steph Liu, senior analyst at Forrester, and Joran Lawrence, svp of product management at Epsilon, on Sept. 29 at 1 p.m. ET for a candid discussion about breaking down silos and reaching in-market and prospective customers at scale. At the center of the strategy: data clean rooms augmented by AI. With customer journeys more fragmented than ever and budgets under strain, they’ll unpack how brands and agencies are deciphering the right signals to skip the guessing game and drive results.

Identifying in-market and prospective customers amid fragmentation
The evolving role of AI in customer understanding
Customer strategies that stretch budgets while driving results
How data clean rooms, identity resolution and AI are powering smarter marketing

Partner insights from Epsilon