How weather predicts consumer behavior and influences shopping decisions
The global pandemic and increasing privacy concerns have drastically shifted consumer mindsets and behaviors. To overcome these challenges, retailers need ways to better target customers and anticipate shopping behaviors.
Likewise, marketers are tasked with engaging audiences with relevant messages in key moments while respecting privacy. One way to meet these needs is with weather targeting. Brands across all retail segments can benefit from identifying specific weather patterns that lead to consumer actions and activating against weather-driven consumer mindsets
Download this infographic to learn:
- How brands are creating deeper connections with consumers
- How weather signals are helping brands create a sense of empathy with target audiences
- How brands are using weather’s impact to improve campaign results
Sponsored by: IBM