How to leverage an omnichannel advertising approach to turn brand awareness into loyal customers

Different marketing tactics are needed at distinct stages of the purchase journey. Messaging that moves with consumers increases relevancy and impact as they progress toward making a purchase decision. Across channels and devices, savvy marketers are thinking holistically to reach modern consumers more effectively.

Omnichannel marketing is how brands connect with consumers throughout the customer journey, from initial awareness to purchase and repeat purchases. The evidence clearly shows that an omnichannel strategy reduces cost, improves performance and boosts loyalty.

Download this guide from Simpli.fi to learn more about:

Tactics for targeting at every stage
Activating a four-step process for turning impressions into sales
How brands use omnichannel marketing to retain customers
How one retailer reduced cost-per-store-visit to under $5

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