How smarter audience insights prevent wasted ad spend

As shopping preferences shift and market conditions evolve weekly, reaching the right buyer at the right time has never been more important. But relying on outdated audience data is costing marketers — one recent ANA study found that global inefficiencies in digital ad waste are around $26.8 billion.

Instead of targeting consumers who have already purchased, shifted segments or never had buying intent, savvy brands across sectors are leveraging real-time insights to adjust campaigns and reduce wasted impressions. In a resource-constrained environment, timely, targeted messaging is helping marketers deliver results.

Download this report to learn more about:

• Why traditional targeting falls short in today’s market
• How expanding audience definitions drives conversions
• The role of daily sales data and predictive signals in real-time targeting
• How AI, combined with quality inputs, improves audience outcomes

Partner insights from Urban Science®