In the past two years, a “great reshuffling” of shoppers has occurred. Consumers are using new channels and exhibiting new behaviors and habits that brands need to be aware of and address through marketing.
The good news is, consumers still want to shop, even for non-essential items. But how, when and where they do so has changed dramatically. Join Epsilon experts Gillian MacPherson, vice president of product, and Ashley Lockridge, vice president of strategic consulting on June 14 at 2 p.m. EST as they discuss brand new research from Epsilon that shows how consumers are thinking about shopping today and what’s in store for the future.
Register for the webinar to learn about:
- Why consumers decide to go in-store versus shop online
- Which buying channel had the most growth in the pandemic and how the others are faring
- How recent trends in shopping behavior vary by age and income
Sponsored by: Epsilon