With regulators and big tech giving users the tools, awareness and choice to protect their privacy and opt out of data sharing, publishers are leveraging new tools to improve performance for advertisers and drive revenue.
Amid this more consumer-first data environment, Penske Media Corporation looked to develop a strategy that would enable it to monetize 100% of its audience across its portfolio. By investing in a future-proofed solution built on first-party data, PMC gained holistic insights for its advertising partners.
Download this report to learn:
- How PMC leveraged contextual strengths to identify audiences
- Why PMC shifted from a vertical to portfolio strategy
- How first-party data insights helped drive more strategic partnerships
Sponsored by: Permutive