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How outcome-focused marketers can build a winning performance TV strategy

Performance TV advertising is performance marketing for TV screens. It allows brands to run video ads on connected devices, from smart TVs, streaming devices and gaming consoles across streaming channels like Netflix, Hulu and Paramount+.

And with data flowing from every interaction — U.S. households in 2025 average 18 connected devices  — TV is no longer just a brand channel; it’s a data-centric, digital channel.

That’s why marketers need a performance TV strategy that combines the reach of TV with the precision, automation and measurability of other digital channels, empowering brands to: advertise on multiple streaming apps with one campaign setup process; drive outcomes with measurable conversions; boost performance across the marketing mix; and build brand awareness and consumer trust with full-funnel impact.

Download tvScientific’s new performance TV playbook to learn:

  • Creative best practices to optimize CTV and streaming campaign performance
  • Key budgeting and monitoring steps that ensure a successful launch
  • How to measure incrementality, evaluate ROI and refine performance TV strategy

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How outcome-focused marketers can build a winning performance TV strategy
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