As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up.
For publishers, moving from print to digital-only, for example, came with the need to communicate with consumers and advertisers in an entirely new way — not to mention needing to collect data carefully and securely and share it in a privacy-safe manner.
In this new guide, the experts at Optable dive into how Canadian newspaper La Presse shifted to an all-digital approach and then fine-tuned its strategy, such as its audience data and data collaboration investment.
Download the report to learn more about:
- How La Presse’s digital-first audience data became an essential aspect of its monetization strategy
- How La Presse tackled sharing insights and data directly with advertisers
- How the news organization built a data collaboration solution to grow its ad business
Sponsored by Optable