McClatchy wanted to broaden their appeal to both loyal and new readers — and keep them coming back to its sites. To help achieve that goal, in partnership with Pushly, the publisher launched web push notifications in June 2019. In the infographic below, explore how McClatchy’s drive for an audience boost led them to push notifications, and how the tactic fueled a significant CTR increase for the publisher. Furthermore, McClatchy is now segmenting and growing its audiences along the lines of reader interests and content context.
Download the infographic to learn more about:
- How McClatchy started its push notification program with the help of the Modesto Bee, in California
- What smart segmentation is helping McClatchy achieve with alerts and reader interests
- The full rundown of outcomes from McClatchy’s push notifications campaign
Sponsored by Pushly.