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A marketer’s guide to content that scales: From AI augmentation to managing regional differences
The digital landscape is overflowing with content, creating both immense opportunities and significant challenges for businesses. Many organizations face obstacles in content consistency, personalization, measurement and speed as they aim to deliver effective customer experiences.
When scaling content across markets and multiple channels, 81% percent of marketing and technology executives said a lack of centralized oversight and control leads to inconsistent branding in regions, according to Contentful’s new Controlling Content Chaos report. And 80% of leaders said they struggled with training and equipping teams to deliver consistent customer experiences.
However, the path from chaos to control lies in recognizing content as a strategic business asset and embracing a holistic approach to its management.
Download this new report from Contentful to learn more about:
- Why content should be recognized as a valuable business asset
- How to balance brand consistency with local market nuances to build a cohesive content strategy
- How to leverage technology like composable CMS and DAM systems to deliver personalized content
- Why AI with human oversight streamlines workflows to improve content team efficiency
Sponsored by Contentful
