How marketers are using cross-platform measurement to optimize in real time

Americans have never had more opportunities to consume media than they do today. The average person in the U.S. spends 12 hours and 39 minutes per day consuming media, according to eMarketer. This gives marketers immense opportunities for exposure, but only if they’re reaching users where they are engaging with content.

That’s where cross-platform measurement comes into play.

An effective cross-platform measurement strategy not only demonstrates that a campaign is achieving its goals, it provides the opportunity to improve performance in real time — whether that’s optimizing creative, frequency or even publishers during the campaign.

Download this new report from Cint to learn more about:

• Best practices for cross-platform measurement, including clear campaign goals, trackable media placements and meaningful impressions
• Why cross-platform brand lift studies provide richer insights than conversion data
• Why scale is integral to understanding the user journey across platforms
• Turning negative lifts into positives and why they shouldn’t discourage marketers

Partner insights from Cint