How marketers are using AI to improve addressability, targeting and measurement
Most advertisers are increasing investments in AI to combat the loss of audience data signals, especially due to the diminishing role of cookies. AI is driving rapid changes in programmatic advertising by enabling audience targeting without cookies while processing real-time data, which is crucial in optimizing targeting and measurement.
As enthusiasm for Google’s Privacy Sandbox and ID solutions wane, and the industry continues to shift away from cookie-based campaigns, teams are leaning into innovations in ad tech and viewing AI as a critical tool moving forward.
In this new guide from Quantcast, learn how marketers are using AI to navigate the cookieless future, optimize programmatic advertising and improve targeting and measurement strategies.
Download the guide to learn more about:
- How marketers are finding success in the new programmatic era
- The changes AI is ushering into the industry
- The benefits of multi-signal approaches
- How AI-powered solutions are helping marketers move beyond cookies
Sponsored by Quantcast
