How Harvard University’s Division of Continuing Education uses marketing analytics to drive growth in the midst of a pandemic

With the rise of omnichannel and the increased pressure on teams for advertising efficiency, marketing analytics have never been more important — or difficult. Register for this webinar on March 24 at 12 p.m. EDT, featuring Colin Brown, Chief Operating Officer and Mike Addonizio, vice president of Paid Media, at Digilant, plus Ross Pearo, executive director, Strategic Planning and Marketing in the Division of Continuing Education at Harvard University.

You’ll learn how the school drove growth in a time of crisis. Register now for more about:

Why teams are investing in traditional and emerging digital advertising channels
What will drive conversions and incrementality in 2021
Where marketers must ramp up spend and where they can safely scale back
How teams are effectively using marketing analytics to drive growth