for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
How CMOs embrace AI without losing their team’s human touch
While AI is helping marketers change how work gets done, it’s not changing who does it just yet. The focus now is shifting from experimentation and finding the perfect tech stack to testing ideas fast, scaling what’s successful and prioritizing AI that works alongside marketers.
In a survey conducted by Atlantic Insights and Contentful, despite 96% of CMOs prioritizing AI adoption, only 65% are making meaningful investments and just 18% say the technology has reduced their reliance on developers or data teams, despite its core promise to free up the modern marketer.
“When Machines Make Marketers Human,” a report released by The Atlantic in partnership with Contentful, details how marketing leaders are using AI to improve workflows, reduce burnout, ensure consistency and relevance while maintaining the human component of their creative.
Download Contentful’s guide to learn more about:
- What does a marketing team look like in 2026
- How AI is helping with the shift to being both creative and analytical
- The agility paradox and achieving real success in the age of everything, everywhere, all at once
- How to strategically invest in AI for the best ROI
Partner insights from Contentful
