How brands are leveraging relationship marketing to win customer loyalty

Brands with relationship marketing strategies in place have a real edge on the competition: nearly seven in 10 consumers are willing to pay a premium to buy from brands that have earned their loyalty.

Today, it’s crucial that marketers build out a personalized and relevant customer experience to help keep loyal customers returning. At the cornerstone of relationship marketing is consistent, creative and engaging communication across channels, membership programs and gamified experiences.

Marigold’s new relationship marketing brand rankings report surveys more than 21,000 consumers to uncover how loyalty is earned and explores the methods of achieving the most promising results.

Download the report to learn:

How zero-party data acquisition is fueling personalization
Ways brands are winning customer loyalty
How top brands score for personalization, omnichannel, loyalty and trust
Insights from Walmart, John Lewis, Adidas, Chili’s and more

Sponsored by Marigold

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