Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

How brands are connecting with young audiences in the metaverse

Ninety percent of young audiences self-identify as gamers. In a world that involves digital spaces as places to play, a robust in-game marketing strategy — from in-game ads to sophisticated steps such as building immersive environments — is one way for brands to nurture engagement with the next generation, who are turning to online environments as a place to gather.

Brands are participating in the evolving metaverse, engaging young people on their favorite gaming platforms — such as Roblox and Minecraft —  where they not only play games but also hang out with their friends and build community. Compelling in-game experiences enhance digital engagement for young people, and new research from SuperAwesome provides insight into how brands do that successfully. 

Download this report from SuperAwesome to learn:

  • How young audiences are engaging with immersive gaming environments
  • How in-game activations enhance digital experiences for young audiences
  • The value of multiple touchpoints in gaming ecosystems
  • Key activation categories to enhance metaverse experiences

Sponsored by: SuperAwesome

How brands are connecting with young audiences in the metaverse