While consumer privacy regulations and the death of the third-party cookie are forcing marketers to rethink how they collect and utilize data to orchestrate customer experiences, they are also unlocking new opportunities to differentiate brands and transform customer relationships.
In this ebook from BlueConic, learn how brands are navigating the ongoing changes in the privacy-first era and using it as an opportunity to grow.
Download the ebook to learn more about:
- Why identity is at the core of customer relationships
- The tools brands are turning to ahead of third-party data deprecation
- How customer data platforms unlock more effective use of first-party data assets
- What companies like VF Corporation, Heineken USA and others are doing to make the transition now
Sponsored by BlueConic