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How agencies are staying competitive as the demand for digital media surges
Digital media has skyrocketed in popularity in the last several years with total U.S. digital media spending expected to reach $395 billion by 2027 — a 50% increase from 2023. This increased demand has led agencies to expand their offerings, with 68% saying they’ve done so.
The agencies that don’t offer digital media services are likely to find themselves competing with the agencies that do, however, scaling these efforts can be challenging, especially for smaller or independent agencies. When faced with deciding between in-house and outsourcing such efforts, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns.
Download this new guide from Pathlabs to learn more about:
- The trifecta for independent agency success: people, process and performance
- How agencies can unlock their digital media growth potential
- How communications agency CCF made its digital campaigns more profitable
- How Cayenne Creative grew its digital media business by 3X in one year
Sponsored by Pathlabs
