How brands are building privacy-resilient data strategies
Data privacy is more important than ever for brands. Third-party cookies are disappearing, new tracking restrictions are emerging and privacy legislation is ramping up.
Against the backdrop of these changes, marketing powered by first-party data is poised to be more accurate and authoritative, provide better customer insights and convert more effectively. To rise to the opportunity, brands are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes.
In this new guide from Wpromote, learn how brands collect accurate multi-touch attribution data, deploy incrementality testing and fine-tune media mix models to build better forecasts and drive growth.
Download the report from Wpromote to learn how to:
- Leverage multi-touch attribution, media mix modeling and data clean rooms to generate insights from first-party data
- Connect marketing to business impact with a robust incrementality testing approach
- Determine channel investments by balancing customer acquisition cost (CAC) and lifetime value (LTV)
- Invest in forecasting tools to create a roadmap to hit revenue targets
Sponsored by Wpromote
