Advertisers are simultaneously expanding their datasets in preparation for Google’s deprecation of third-party cookies and striving for solutions to the ongoing issue of multiple online identifiers.
On both fronts, the options at their disposal are numerous, and across different types of data strategies, there are inherent risks that advertisers want to avoid. From using only first-party data to taking an overly narrow approach to segmentation, Acxiom has created a new guide detailing common pitfalls when using data to fuel advertising campaigns.
Download the report to learn more about:
- Why advertisers need to supplement their first-party data with third-party data
- The importance of using data to inform the creative
- Why adding too many variables to a targeting strategy can backfire
Sponsored by Acxiom