Guide: Debunking 5 myths about DOOH advertising

There are many preconceived notions about digital out-of-home (DOOH) advertising. Marketers might hear DOOH is a channel that is too expensive, difficult to measure and not equipped for targeting. However, DOOH actually presents an effective tool for brands to reach consumers, and one that can complement a multichannel strategy.  This guide addresses five myths about DOOH advertising, accompanied by five insights that debunk these myths. 

Download this whitepaper to learn about:

  • Insights on CPM and attribution for DOOH media
  • Why DOOH is a flexible advertising tactic 
  • The role of geotargeting in effective DOOH advertising
  • How to launch a programmatic DOOH campaign

Sponsored by Adomni.