There are many preconceived notions about digital out-of-home (DOOH) advertising. Marketers might hear DOOH is a channel that is too expensive, difficult to measure and not equipped for targeting. However, DOOH actually presents an effective tool for brands to reach consumers, and one that can complement a multichannel strategy. This guide addresses five myths about DOOH advertising, accompanied by five insights that debunk these myths.
Download this whitepaper to learn about:
- Insights on CPM and attribution for DOOH media
- Why DOOH is a flexible advertising tactic
- The role of geotargeting in effective DOOH advertising
- How to launch a programmatic DOOH campaign
Sponsored by Adomni.