Five trends are shaping streaming and TV ad strategies in 2021

Five trends are set to shape streaming and TV ad strategies in 2021. Individually, each significantly impacts the video content landscape. Together, they’re transforming it entirely.

In this emerging, combined landscape, a linear-only approach is no longer sustainable. Combining the loyal, older linear TV audience with younger streamers will be essential to reaching a nationally representative audience in the year to come, and beyond.

In this new report, experts unpack the trends in play, and how TV advertising is changing because of them. Download the report to learn more about:

The scale and scope of viewers shifting away from cable and satellite subscriptions
Why video advertising budgets are increasingly prioritizing streaming platforms
How reduced ad fatigue and increased incremental reach will be key to maximizing brand impact and conversion in 2021