The end is nigh. Facebook is making major changes to its news feed that will deprioritize publisher content in favor of “friends and family.” This is a giant move with major repercussions. This could expose publishers to fraud, be good news for some influencer marketers and overall, reshape the way the platform has played a role in media.
The fallout of this latest change will continue to be felt for months to come. In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era, including:
- A timeline of what exactly happened
- How the latest move could end up resulting in serious fraud
- Why advertisers could expect ad rates to go up