Engaging the vitamins and supplements consumer in 2021

A walk down the aisle at a pharmacy could cause any shopper to think there are hundreds of types of vitamins. The truth? There are only 13; the rest are different types of minerals and supplements.

Join this virtual ‘2021 Vitamins & Supplements Forecast’ on March 2 at 2 p.m. ET and tap into Healthline Media’s top predictions about how vitamins and supplements will be adopted, ingested and valued in 2021. Register to learn from experts in this rapidly growing industry, as Erin Petersen, editor in chief of Healthline.com, moderates conversations with Erin Condon, vice president of Front Store and Omnichannel Marketing for CVS Health; Lauren Picasso, founder and CEO at Cure Hydration; Craig Elbert, co-founder and CEO at Care/of; and Ryan Cornett, Project Manager of Nutrition Science & Educational Content at Garden of Life

Join the session and learn more about:

What is informing vitamins and supplements purchasing decisions
How industry-wide shifts steer advertising approaches to vitamins and supplements audiences
Ways brands can empower healthier, happier whole-person wellness